Sha FM: Most Popular Youth FM Channel of the Year at GBE Awards 2026

Sha FM has received Most Popular Youth FM Channel of the Year at the Global Business Excellence Awards 2026. Organised by London Business Consultancy, London, UK, the awards recognise businesses, professionals and creative work across a broad range of fields. For Sha FM, the 2026 recognition places the spotlight on youth radio broadcasting.

A youth-focused place on the dial

Sha FM, presented publicly as Shaa FM, is part of Asia Broadcasting Corporation's radio offering. Its youth-channel identity distinguishes it from the network's other stations. At GBE Awards 2026, Sha FM receives Most Popular Youth FM Channel of the Year, bringing its youth-focused radio identity into the programme.

A youth-radio category brings attention to the character of a station's audience relationship. Music, conversation and the pace of a broadcast can create a sense of familiarity, while recurring voices and features give listeners reasons to return. The station is understood as a listening environment rather than a single song or programme.

A recognisable radio personality

Radio channels can have a personality of their own, shaped by the way different elements of a schedule are brought together. A youth-focused identity gives that personality a particular context, connecting entertainment with the interests and routines of its listeners. This is what makes the category more specific than a general radio-channel honour.

At the Global Business Excellence Awards 2026, Sha FM receives a distinct media milestone. The accolade celebrates the named station within youth FM broadcasting and gives that format a place among the year's recipients. It highlights a field in which the sound and feel of a channel can become part of everyday social life, accompanying people as they travel, work or spend time with friends.